Episode 16: Tamara Grominsky, product marketing leader at Unbounce, on segmentation and improving free trial to paid conversions
Power Quote: "You don't have to be great to start, but you have to start to be great."
Personal Story and Lessons: Listen to Tamara on how she created alignment across product, marketing, sales and customer success for the SMB customer segments. End result: dramatic improvement in free trial to paid conversions in 1 year.
Closing Takeaway: "Deeply understand your customer" tactics
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