Mike Doehla: Why Nutrition Coaching Isn't Always About Food

You know exercise is just part of the equation: Your clients won't reach their goals without good nutrition, too.

But you're a business owner and a coach, not a nutritionist. And there are so many definitions of good nutrition out there—keto, paleo, Zone, intermittent fasting, macros—so what should you tell your clients to follow?

None of them, says Mike Doehla, founder of Stronger U Nutrition.

Mike and his team of coaches have helped over 35,000 clients reach their health and fitness goals through nutrition, and they do it not by prescribing dogma but by addressing behavior.

Links:

Stronger U
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Contact:

mike@strongeru.com

Timeline:

1:30 – From failed gym owner to uber-successful nutrition coach.

3:05 – How Mike got 35,000 clients via word of mouth.

4:14 – The epiphany. 

5:58 – Why people don’t listen to free advice.

8:06 – It’s not about what to eat; it’s about behavior.

11:04 – Accepting responsibility for poor nutrition can be painful, but it doesn’t make you a bad person.

11:56 – The importance of tracking.

13:57 – What it takes to be a great nutrition coach.

15:05 – What Mike looks for in a Stronger U coach.

16:57 – Nutrition in the gym and the problem with inconsistency.

19:27 – Coaching to the client.

21:32 – Why Mike is writing a nutrition book.

23:42 – How to deal with negative reviews.