Why Realtors are Lifestyle Entrepreneurs with Special Guest Michelle Risi
Did you know that the #1 reason people get into the Real Estate Business = Freedom and Flexibility?
Some might think the answer is money, and for many that too is the case. Their chance to earn a quick buck and make a lot of money from just one deal.
The reality though is that this is a business, just like any other. No one opens a business...or no one should open a business without a proper plan, and without set goals. As I have said many times, how can you ever get "there" if you don't know where "there" is?
That's like getting into your car with a blindfold on, and no destination.
Now - looking at the fact that most people want freedom and flexibility, this comes down to understanding the type of lifestyle you ultimately want to have.
And as my guest on this episode shares with us, "we don't sell houses, we sell lifestyles".
So this is not just about the lifestyle you want, this is also about the lifestyle your Client wants.
She has been named as one of the Top 50 Women in Canadian Real Estate. She has been in the industry for 20+ years. She has grown the family real estate business from 1 location and 18 sales reps, to 10 locations with over 1000 sales reps. And she recently took over another brokerage and has already grown that to over 300 reps and counting.
She is the President and Broker/Owner of Royal LePage Connect Realty, she is the host of The Lifestyle Entrepreneur Podcast, a public speaker, and a published author in Canadian real estate publications, as well as Forbes Magazine.
Joining me on this episode, is my long time friend - Michelle Risi.
The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.
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