Passionate about beauty and natural-based products, Janine Knizia quickly realized that the organic beauty sector is still very dusty in Europe based on her experiences traveling the world working in the fashion business. She spotted a new sort of eco-luxe beauty emerging. Janine decided to create Muse & Heroine: a progressive, exciting and miscellaneous for retail buyers as well as for consumers. Her goal is to create the next big health- and beauty success story, which is not just a trend. Get ready to get educated.
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