Beth Comstock, Former GE Vice Chair and CMO, On Imagining It Forward

Beth Comstock is the former vice chair of GE and a corporate director of Nike. Her accomplishments include building GE’s Business Innovations and GE Ventures, as well as overseeing the reinvention of GE Lighting. Prior to her role as vice chair she served as chief marketing officer of the company. And before that she had another dream job as the president of integrated media at NBC Universal, overseeing the company’s digital efforts, including the early formation of Hulu.

While Beth has built an incredible career, she’s also made some tough decisions in the process of doing so. We’re all lucky enough live vicariously through her, with the opportunity to learn more about her journey and the decisions that led her to career success in her new book out today called Imagine It Forward.

In it, Beth shares her story, documenting the ups and downs of working at GE and NBC during a time of tremendous growth. But, Beth will tell you she also wrote this book to help those out in the middle of their career. It’s for those who want to make change happen, but feel they need permission to do so, whether through others or from themselves.

In today’s episode I am joined by I Want Her Job founder Brianne. Together, we talk to Beth about inspiring change, the importance of embracing tension and conflict, how to navigate gatekeepers and more.

We hope you enjoy today’s conversation. You can also visit I Want Her Job dot com for an online version of today’s interview.We rely on word-of-mouth to help our community grow and would love if left a review of our podcast on iTunes and subscribe to future episodes. You can read more interviews on I Want Her Job dot com, where you can also sign up for our newsletter. And if you have ideas for future guests, we’re just an email away.