Writing Children's Books and Storytelling for Brands with Leah Komaiko
What was the first children's book you ever read? Mine was The BFG by Roald Dahl. Thinking of that book could help you tell better stories and even connect with readers today.
That's an approach branding consultant and children's book author Leah Komaiko recommends.
In this interview, Leah explains:
And lots more.
I start by asking Leah to describe how she transitioned from writing children's books to advising Fortune 100 clients about storytelling.
Resources
Story by Robert McKee
The BFG by Roald Dahl
Quote "I discovered, in writing kids' books, that there's a very strong connection between what makes a great kids' book and what makes it a very powerful brand."
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