Top 7 Marketing Trends for coaches in 2020

I am so excited to share with you the 7 trends that I think we’re going to see even more of in 2020. There are infinite ways of doing business and many nuances, so finding your way and your groove is what’s important. However, I am a marketing geek so I love watching how things evolve and sharing what I notice. Since you’re most probably a bit geeky too, here are my insights into marketing trends for coaches in 2020. 

Highlights

• Why I wasn’t sure I wanted to do an episode about trends [01:36]
• What does community mean to you and to your community? [03:04]
• Limitless Live and the power and beauty of seeing and hugging my very own tribe in real life [05:36]
• Your people make the event [08:51]
• Online is not dead… [09:39]
• … but there is also a deep desire for community and connection [10:04]
• Disrupting yourself and challenging yourself to evolve and be audacious [12:47]
• Personalise in 1:1 conversations [16:34]
• Why text marketing is an interesting opportunity [19:05] 
• Why LinkedIn is a platform that is worth considering too [20:54]
• Video and podcasting for more relationship building [22:41]
• Keep things simple, including during launches [24:42]

Quotes

• ‘Who do I want to be, how do I want to serve and how different does that look like to last year?’
• ‘Who am I going to be to create that?’
• ‘What are you going to need to release in order to create space for this new way of showing up in the world?’
• ‘Disrupt yourself.’
• ‘If you are not able to meet people in person, to get that eyeball-to-eyeball, then video and podcasting is the next best opportunity for you to be building these relationships with people in between selling, in between having those conversion conversations.’

Links of interest

• Find me on Instagram 
• My Facebook page 
• Limitless Live
• The Artist’s Way

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You can read the transcript here

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