Episode 220: Everyone loves white papers

Everyone loves white papers Are white papers a force for good or evil? We discuss. Also, the $20,000 AMI and Coté’s current kubernetes comprehension. Mood board: “A Quote from the episode…” Good morning, good afternoon, good evening, wherever you are. “I’m happy to talk about Coronavirus.” We could always go to ‘Paranoid Matt Corner’ Will Coté get to stay in Amsterdam this Spring? Crank up the YouTube Nobody’s gonna be traveling anymore anyway Cote’s gonna be our Ed McMahon now Your whitepaper should have an elevator pitch Garbage trash proposals Uniquely sourced Why are we still doing this? They’re busy running their business. “Can you write me a business case.” PDFs a Plenty The White Paper Album Speaking of BS phrases The white paper to take down white papers “Walking into the door feeling” The AWS Super Inspect tool, or whatever. Maybe it’ll all work this time Brandon. The Idempope. Relevant to your interests Why Do Corporations Speak the Way They Do? (https://www.vulture.com/2020/02/spread-of-corporate-speak.html) - related, from 2006 (http://econobonics.blogspot.com/). The secret sauce graphics (http://radar.oreilly.com/2007/10/operations-is-a-competitive-ad.html), 2007. Andrew Shafer’s 2010 update (http://radar.oreilly.com/2010/08/operations-as-the-secret-sauce.html). White papers (best one ever (https://www.chef.io/wp-content/uploads/2017/03/Chef-Standard-Bank-WhitePaper.pdf): “Standard Bank: Our DevOps Journey,” Chef) Collateral. Sales tools. Case studies. Thought-leadership/definition. Education. Guidance (vs. Gartner Burton papers). Writing down chunks of sales-hustle lore. How it effects the business. Have opinions. Millennials Want Credible Digital Content — So Give It To Them! (https://twitter.com/cote/status/1232545180013731840) Amazon AMI thing. Salesforce secures $1.3B+ deal for Vlocity (https://pitchbook.com/newsletter/salesforce-secures-13b-deal-for-vlocity), also co-CEO left (https://www.prnewswire.com/news-releases/keith-block-steps-down-as-salesforce-co-ceo-marc-benioff-is-chair-and-ceo-301011142.html) (what’s up with two CEOs?) VMware, Tanzu Signal signal - Matt’s paranoid security. The Tech Revolt Finally Comes for Oracle (https://gizmodo.com/oracle-ceos-trump-fundraiser-incites-employee-work-stop-1841791696) Morgan Stanley Is Buying E*Trade, Betting on Littler Customers (https://www.wsj.com/articles/morgan-stanley-is-buying-e-trade-betting-on-littler-customers-11582201440) Signal Is Finally Bringing Its Secure Messaging to the Masses (https://www.wired.com/story/signal-encrypted-messaging-features-mainstream/?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axioscodebook&stream=technology) Trump administration backs Oracle in Google fightNonsense (https://www.axios.com/newsletters/axios-login-7b0cc14c-ef6d-4211-813f-6a2400e1869b.html?chunk=0&utm_term=emshare#story0) Google Cloud President Tariq Shaukat Vacating His Role (https://www.crn.com/news/cloud/google-cloud-president-tariq-shaukat-vacating-his-role) DigitalOcean raises $100M in debt as it scales toward revenue of $300M, profitability (https://techcrunch.com/2020/02/20/digitalocean-raises-100m-in-debt-as-it-scales-towards-revenue-of-300m-profitability/) HP adopts poison pill after Xerox's buyout attempts (https://www.reuters.com/article/us-hp-m-a-xerox-hlngs/hp-adopts-poison-pill-after-xeroxs-buyout-attempts-idUSKBN20E2XZ) VMware Details its Tanzu/Kubernetes Strategy After Pivotal Merger (https://www.infoq.com/news/2020/02/vmware-pivotal-tanzu-merger/) Oracle's Allies Against Google Include Scott McNealy and America's Justice Department - Slashdot (https://developers.slashdot.org/story/20/02/23/2043239/oracles-allies-against-google-include-scott-mcnealy-and-americas-justice-department) Google Plots Course to Overtake Cloud Rivals (https://www.wsj.com/articles/google-plots-course-to-overtake-cloud-rivals-11582383601) Apple Weighs Letting Users Switch Default iPhone Apps to Rivals (https://www.bloomberg.com/news/articles/2020-02-20/apple-weighs-loosening-restrictions-on-rival-iphone-music-apps?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axioslogin&stream=top) The Ars Technica semi-scientific guide to Wi-Fi Access Point placement (https://arstechnica.com/gadgets/2020/02/the-ars-technica-semi-scientific-guide-to-wi-fi-access-point-placement/) Google Cloud beefs up Chronicle, reCaptcha Enterprise and Web Risk API hit general availability (https://venturebeat.com/2020/02/24/google-cloud-beefs-up-chronicle-recaptcha-enterprise-and-web-risk-api-hit-general-availability/) When Speakers are Ears (https://moniotrlab.ccis.neu.edu/smart-speakers-study/) Why Those Gaps in Kubernetes Are Really a Good Thing (https://thenewstack.io/why-those-gaps-in-kubernetes-are-really-a-good-thing/) Red Hat slips through Platform 16 to OpenStack wizarding world, says customers still want to run their own cloud (https://www.theregister.co.uk/2020/02/24/redhat_launches_openstack_16/) Google Jumps to #4 on Cloud Wars Top 10 Behind #1 Microsoft, #2 AWS, #3 Salesforce (https://cloudwars.co/google-jumps-4-cloud-wars-top-10/) MWC now stands for Mighty Wallet Crusher? Smaller firms counting the cost after mobile industry event scrapped (https://www.theregister.co.uk/2020/02/25/what_mwcs_cancellation_means_for_smaller_firms/) Firefox now encrypts domain name requests by default in the US (https://www.engadget.com/2020/02/25/firefox-dns-over-https-default-us/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAAANMCttaVUn7q3tSVj58X3_a_3l3AceIJjxzxOTi3Psv6gBOVQOP7rmb7sk0yKtKUQ8RpzQMfjabXr4phF509Bakuyw_5nqibjt0bQRgxIOXvjKD5FAHQM7tJyDZtG6JN-z9ADZ1r0oZGY1lzgtPs8bYXxmHaAUqns7p1CoeSqeK) Google Cloud CEO Called Oracle Cloud a 'Disgrace' (https://slashdot.org/story/367584) Keith Block Steps Down as Salesforce Co-CEO; Marc Benioff is Chair and CEO (https://www.prnewswire.com/news-releases/keith-block-steps-down-as-salesforce-co-ceo-marc-benioff-is-chair-and-ceo-301011142.html) Non Sense Report: Austin Ranks No. 1 in the Nation for Jobs (https://www.americaninno.com/austin/inno-news/report-austin-ranks-no-1-in-the-nation-for-jobs/) The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all (https://www.theverge.com/tldr/2020/2/25/21147389/jif-peanut-butter-giphy-settle-gif-pronunciation-debate) Costco’s Famous Hot Dog Could Cost You $60 (https://slickdeals.net/article/news/costco-food-courts-deals-and-news/?utm_medium=email&utm_campaign=595532-Adobe%20Newsletter%20DM15903%20-%202020-02-25%2009%3A50%3A05&utm_source=29000-adobe_editorial_content&utm_term=cmsarticle&sdxt00=19473079) Sponsors Arrested DevOps Podcast: Subscribe today by searching for “Arrested DevOps” in you favorite podcast app or by visiting (https://www.arresteddevops.com/)https://www.arresteddevops.com/ (https://www.arresteddevops.com/). Conferences, et. al. QCon London (https://www.papercall.io/speakers/cote/speaker_talks/178127-the-blinking-cursor-or-kubernetes-for-developers-architects-other-people-who-aren-t-supposed-to-use-it), March 2nd to 6th - Coté speaking on March 2nd. Agile Scotland, March 6th: sessions (https://www.agilescotland.com/sessions), tickets (https://www.eventbrite.co.uk/e/agile-scotland-dynamic-earth-march-2020-tickets-81226262939). KubeCon EU (https://events.linuxfoundation.org/kubecon-cloudnativecon-europe/) in Amsterdam March 30 – April 2, use code KCEUSDP15 for 15% off. VMware/Tanzu lurnin' workshop (https://kccnceu20.sched.com/event/ZJZE) DevOpsDays Austin 2020 (https://devopsdays.org/events/2020-austin/welcome/) May 4th and 5th ChefConf 2020 (https://chefconf.chef.io/) in Seattle June 1-4 Dev (https://devopsdays.org/events/2019-minneapolis/welcome/)O (https://devopsdays.org/events/2019-minneapolis/welcome/)ps (https://devopsdays.org/events/2019-minneapolis/welcome/)D (https://devopsdays.org/events/2019-minneapolis/welcome/)ays Minneapolis, (https://devopsdays.org/events/2019-minneapolis/welcome/) August 4 - 5, 2020 use code SDT for 10% off registration THAT Conference (https://www.thatconference.com/wi) August 3 - 6 in Wisconsin Dells, WI. Call for Counselors (https://www.thatconference.com/wi/call-for-counselors) (Speakers) open until March 1st. Listener Talk Ryan Kitchens (https://twitter.com/this_hits_home) talk “The Me (https://www.youtube.com/watch?v=nxdMMLPBMnw&list=WL&index=8&t=0s)a (https://www.youtube.com/watch?v=nxdMMLPBMnw&list=WL&index=8&t=0s)t of It (https://www.youtube.com/watch?v=nxdMMLPBMnw&list=WL&index=8&t=0s).” SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/) or LinkedIn (https://www.linkedin.com/company/software-defined-talk/) Listen to the Software Defined Interviews Podcast (https://www.softwaredefinedinterviews.com/). Check out the back catalog (http://cote.coffee/howtotech/). Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=8) and he wants you to buy it for $0.99. Use the code SDT to get $20 off Coté’s book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Recommendations Brandon: Gringo: The Dangerous Life of John McAfee (https://www.netflix.com/title/80148180) on Netflix (https://www.netflix.com/title/80148180). Matt: Harry Potter & The Cursed Child (https://www.harrypottertheplay.com/). Coté: Hild (https://www.goodreads.com/book/show/17332243-hild). SpringOne Platform 2019 CFP (https://springone.io/cfp). My book, The Business Bottleneck (https://cote.io/books/), is out for free (https://cote.io/books/). Outro: “Hey Now.” (https://www.youtube.com/watch?v=4AdHpQW-pEs)