What is the SOUL of your short-term rental (STR) business? What do you believe in? And how do you want to impact other’s lives? Whether you have one Airbnb listing or one thousand, defining your core values (and aligning your actions with those ideals) can help you attract the right people and build a business you can be proud of.
Eric Moeller is the founder of Cohost Mastery and my partner in creating STR Legends Live and the STR Profit Academy. Today, Eric joins me to explain how we define core values for business and why STR hosts should take the time to get clear on what they stand for and who they want to serve.
Eric describes why it’s best to craft a phrase or story around your values (versus a single word), and we get specific on how to leverage your core values to guide decision-making. Listen in for insight into the values Eric and I created for our partnership and learn the Mission to Mars system of defining core values for YOUR STR business!
How we define core values for business
‘Soul of company’Includes beliefs + who serveWhy STR hosts should define their values
Helps guide decision-makingAttract ideal customers, employeesWhy a phrase is better than a word
Easier to share (emotion attached)Speak your truth vs. authenticHow to build out your core values
Choose 5 to 7 people for Mission to MarsCreate statement re: value each embodiesEric’s advice for STR hosts around values
Revisit every quarter and revise as neededPublish on listing, go further to align dailyEric & Jasper’s core values for business
Be better than GapSpeak your truthRespond vs. reactSeek failureSTR Legends Mastermind
STR Profit Academy
Airbnb Mastery Summit
Eric on LinkedIn
Free Training: OPP on Airbnb
Get Paid for Your Pad Email List
Social Impact on GPFYP EP283
Scaling Up: How a Few Companies Make It … and Why the Rest Don’t by Verne Harnish
Scaling Up
Traction: Get a Grip on Your Business by Gino Wickman
Crazy, Stupid, Love
Tim Kennedy
Tim Kennedy on The Joe Rogan Experience
Email jasper@getpaidforyourpad.com
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