What do we actually track to indicate growth of a podcast?
We can't really track subscribers. At least not easily.
The new wave of podcast listeners often times aren’t subscribing anyhow.
Tracking total downloads for all episodes is bogus. Just make more episodes!
One back-catalog consumer skews counts
In short, there’s no one-size-fits-all way of measuring growth. Think of the consumption habits of the audience of a long-form daily news show. Now think about the habits of listeners of an in-depth multi-part series. They aren’t the same.
The best tool I’ve found is tracking 7-day and 30-day downloads per episode. Here’s Chartable (https://chartable.com/) . Yes, I think you should use Chartable like this. No, they didn’t pay me to say that.
Did your podcast grow in 2019? Tell me about it. And while you’re at it, use BuyMeACoffee.com/EvoTerra (http://buymeacoffee.com/EvoTerra) . How you use those is pretty self-evident. Gotta love obvious domain names, right?
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Podcast Pontifications (https://podcastpontifications.com) is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter (https://twitter.com/evoterra) for more podcasting insights as they come.
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy Support this podcast
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