For all of podcasting’s greatness, it’s really hard for podcast content to be “stumbled upon”. But if you’re willing to make the investment, you can buck the trend. Here’s how I do it:
I invest in Google-friendly content.
I publish where readers are looking for written content.
In case you missed my subtleness, I’m not talking about the audio files themselves. In this episode, I make the case where investing in high-quality written content -- content that was entirely based off your audio file -- makes your podcast episodes much more discoverable.
By way of example, be sure to read the text-based and totally-re-written-for-reading version of this episode at: https://podcastpontifications.com/episode/turning-happy-accidents-into-a-podcast-audience (https://podcastpontifications.com/episode/turning-happy-accidents-into-a-podcast-audience)
Podcast Pontifications (https://podcastpontifications.com) is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter (https://twitter.com/evoterra) for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro (https://podcastlaunch.pro) to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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