Growth at all costs is a big mantra in the startup world. But does it make sense for your podcast?
Get a copy of David Hooper’s book, Build A Big Podcast: https://amzn.to/2KV4qr8 (https://amzn.to/2KV4qr8)
This episode questions the wisdom of “growth at all costs” by taking a look at best-case and worst-case scenarios of growing your show into the top 20% of all podcasts.
For most of us, it’s not quite as lucrative as you might think. And for a good number of us, it might result in unforeseen business challenges down the road.
So what do you do instead of focusing on growth? Build a better podcast, of course!
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A text-based and totally-re-written-for-reading version of this episode can be found at: https://podcastpontifications.com/episode/should-you-grow-a-big-podcast-or-work-to-build-a-better-one (https://podcastpontifications.com/episode/should-you-grow-a-big-podcast-or-work-to-build-a-better-one)
Podcast Pontifications (https://podcastpontifications.com) is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter (https://twitter.com/evoterra) for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro (https://podcastlaunch.pro) to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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