M 51 Examine Why You Buy

Minisode 51 Examine Why You Buy This review discusses how to write email stories that hit on your customers pain points for your clinic and overcoming the objections. Make a note of marketing pieces that get you to purchase a product. Hello everybody welcome back to a doctor's perspective podcast minisode Episode 51 today is going to be story matters effective email copy with Andre chaperone that may or may not be said correctly. So let's jump in it we're gonna be sub 10 minutes. So onward with the show. So when you look at an email, when you have prospects, cold emails, things like that, gotta treat the prospects the same as the customers. And how do you do that is you have to see the world through their eyes, not yours. And it's very easy to mix that up. You need to tell stories, right? Because you were your other customers were where you were once or that prospect was once. So you have to start think about what was their fears of pulling that trigger, right? What's the fears? What were they struggling with, you know, where were they in the cycle of the cell cycle before or what made them want to contact you or when you when you made that decision to purchase the product that helped you through that bad time. Now you can write a compelling email. You have to remember to tell the story, how that patient life improved. There were times we're talking to doctors and you get results but there's Hero, they did the work but you're going to be their guide you know, kind of going back to that. Look around when you're purchasing things be cognitively aware. If you're gonna go buy that brand new TV, the new computer, why are you buying the new Samsung Galaxy phone? Right? Or maybe a shower me with 108 megapixel camera? What? Though they are not sponsors? I'm just saying that like 108 megapixels, What are y'all doing? Your phone's gonna be empty or full? I should say in no times. I don't understand that. Maybe that's something but anyway, when you looking at why you're going to purchase that, think of it outside of like marketing. What are your feelings? What are you having overcome? What are your objections, write those down, make a mental note so that when you're crafting your email stories about your own product, but your own clinic and medical procedures, you can twist it to where the patient understands. One thing you don't want to do and I think everybody gets, you know, not everybody but a lot of people Get problems with this is the shiny object syndrome. You know, maybe you're looking for a new course a new technique, a new thing. And oftentimes, you know, for least for chiropractors, and for some of the business owners out there, it's the marketing thing. They had this new product, and this new product is this much money. And they said, I can make this much on reselling.  Or, if I offer cold laser, I can make all this extra cash, you gotta remember, you actually have to sell that to the patient now, you know, especially be charging 50 bucks, 60 bucks for a 15 minute appointment for some cold laser, you have to be convinced that it works or they're not going to do it. And there's so many other options, other things there too, but maybe you didn't need to buy the $50,000 unit. Right? What was the marketing what was their gimmicks to sell to you. So being aware of that might actually stop you from purchasing bad equipment that you could have got for a better price. And you know, pass those savings on to the patient if you want it to so that they get the results that they want without having to take out a loan, which is not good. Think about how you want to be treated. If you had to go somewhere else and pay out of pocket potentially for a service, would you want to be nickel and dimed? Would you want to be sold something that when you do more research because you know how to do the research to find the product, you realize this product not even that great? It just looked good.