#38 - Make Sustainability Sexy | Pete Phornprapha (Wonderfruit)

Pranitan "Pete" Phornprapha, scion of Siam Motors Group, has created an innovation lab for sustainability… disguised as a festival. Wonderfruit is a celebration of art and music near Pattaya in Thailand, but more than a simple hedonic gala, the six year old festival is a celebration of Thai culture and experiments in environmentalism. On the podcast, Pete and I talk about his passion for meditation, community and the environment. We discuss some interesting prototypes from the festival including TREEcoin and the 2018 Empathy Experiment. We also talk about Thai culture from the resurgence of folk Molam music to the challenges of integrating locals and expats. You can produce a lot of carbon jet-setting to a destination festival like Wonderfruit which is why as of this podcast, I am committed to purchasing carbon offsets for all future travel! Wonderfruit has a calculator on their website, and I’ve also been recommended the Nori Carbon Removal Marketplace. Pete is such an affable fellow and you can hear his joy when he talks about making sustainability fun. Links Wonderfruit Festival: https://wonderfruit.co/ Wonderfruit’s emissions calculator: https://wonderfruit.co/emissions/ The Mae Fah Luang Foundation: http://www.maefahluang.org/?p=16 Nori Carbon Removal Marketplace: https://nori.com/