How to Identify Your Ideal Customer and Win More of the Right Sales You Want

When chasing prospects, are you prospecting with a blindfold on? That's why it's essential to take the time to identify who your ideal customer is. Not only in what they do, their market, size of company, etc. but also WHO they are. That is the characteristics, integrity and values of your ideal client. Are they aligned with yours? If not, you need to know when to walk away. Otherwise, if you want to create a business or career you hate, just work with people and customers you can't stand and don't like to work with.