Ep118 - How Indie Devs Can Understand and Influence Consumer Behavior

The marketing of indie games must always be consumer-focused, ensuring that your product fulfills a need and relevant place in a gamer’s collection. However, it can be difficult to determine what a customer really wants. Thankfully, we have Chris Zukowski with us today to share a recent study he’s finished about user behavior and provides insights on how indie devs can better influence that behavior which ultimately leads to sales.