Understanding Business Strategy and Competitive Advantage with Babette Bensoussan

This episode will dive deep into mindset shifts and what it means to really understand strategy and our competitive environment.

For over 25 years, Babette Bensoussan has served as an advisor to organisations and business leaders around the world. A recognised global authority on Competitive Intelligence, and one of the most published authors and well-regarded speakers in her field, Babette brings valuable insights to entrepreneurs, business leaders and senior executives.

In this episode you will learn:

Mindset shifts you need to do right now to grow your business
Why big companies like Kodak cease to exist right now
The importance of understanding business strategy