Avoiding Scope Creep in Branding Projects | Ep. 87
There are many categories of projects that all could fall within "brand strategy". However, if you want to avoid taking on immense amounts of scope after a period of time, you have to learn to categorize the bullets as they are flying at you.
Here are some suggested categories for assessing the maturity of a brand:
Brand Inception Brand Building Brand Graduation Brand SupportNEWSLETTER
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