Coronavirus Town Hall for Gym Owners With Chris Cooper

NOTE: ALL CORONAVIRUS DATA ACCURATE AS OF TIME OF RECORDING ON MARCH 13, 2020.

The spread of the coronavirus is affecting our industry faster than any of us anticipated. The good news is that we're in communication with Two-Brain gyms from all around the world, and we're getting data and experience live from the trenches to help gyms prepare for and make it through this situation.

This is a recording of an open, digital town hell held Tuesday, March 13, 2020, in which Chris answered questions from and shared the experiences of hundreds of participants. Topics covered include:

— How to set up online training (and offer it).
— The messaging you have to give your clients.
— What to tell your coaches.
— Your best “emergency” plan.
— What you’re covered for through insurance.
— Steps to take with your landlord.
— How to lead through this crisis.

For the most up-to-date information and resources from Two-Brain Business on how to deal with the coronavirus pandemic, visit Two-Brain Business.com.

Links:

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Contact:

chris@twobrainbusiness.com

Timeline:

2:18 – Even if you’re not worried, your clients are.

6:25 – Your job is to coach people.

8:57 – Three tiers of online training.

14:15 – Dealing with emotion, not logic.

15:04 – What to tell your coaches.

19:33 – You need an emergency plan.

22:27 – Mitigating expenses.

28:12 – Does class size matter?

30:44 – Join the “Gym Owners United” Facebook group.

32:23 – Should you charge for suspending memberships?

36:30 – Paying coaches.

38:01 – Handling membership freezes.

44:04 – Asking health-care workers to stay home.

49:26 – Should you ask members to support your business during this time?

54:42 – Should you stop marketing?

1:00:00 – Gym cleaning protocol and loaning out equipment.

1:10:04 – Online training: the new leg on your chair.

1:14:35 – Postponing events.

1:21:19 – Step up and be a leader.

1:22:45 – Should you accept new members at this time?

1:37:35 – What to tell your landlord.

1:28:53 – What about CrossFit Kids?

1:30:58 – Why you shouldn’t let your coaches train in your gym if your gym is closed.

1:33:54 – Assuring your clients you have a plan.