Mark Fallon, President and CEO at the Berkshire Company, joins me to talk about how the US Postal Service is helping bridge the digital-physical divide in delivery:
- How Informed Delivery works
- National census - a digital experience
- Sending the US census, and the role of the postal service
- Informed Delivery’s role in the process
- The ultimate omni-channel marketing campaign
- Conducting elections by mail
- The role of the mail in election campaigns when person-to-person contact and large gatherings are restricted
- Unboxing videos, upselling opportunities, and the future of Informed Delivery