Dustin Adams on Racing, Manufacturing, & We Are One’s Next Big Thing

Many of you remember Dustin Adams from his DH-racing days (the guy was fast), and others of you know of Dustin as the guy behind We Are One, the company making carbon rims, wheels, and other bike stuff in British Columbia.

So we talked to Dustin about what it’s like being a composites manufacturer in Kamloops, BC; Dustin’s path from racing DH to starting We Are One; manufacturing in the time of COVID-19; and we talk about the big new thing they’re currently working on.

TOPICS & TIMES

• How do you describe We Are One? (2:49)
• How is COVID-19 affecting your manufacturing? (5:04)
• Dustin’s life before We Are One (9:17)
• Current product line (23:11)
• Teaming up with Industry Nine (30:08)
• What’s the story with the Kona WC Team? (31:26)
• The Next Big Thing from We Are One (35:02)
• What’s Your Big Idea? (41:30)

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