Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?

We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before.

Read the full report

Some of the key takeaways were

40% prefer to search their listening app's directory to discover new podcastsPodcasts are judged mostly on the description, and then their episode titlesPeople don't care if they've never heard of the podcaster, or their guest28.9% of listeners will give a show up to 15 minutes to “hook” them27.5%, on the other hand, will only give it 5 minutesThe vast majority of listeners are fine with ads in podcasts, within reasonGoing too long can lose you more listeners than going too short

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