Online Trainer Brad Overstreet on How to Deal With the New Fitness World

If you're a gym owner, you've likely found yourself suddenly thrust into a whole new way of doing business with no time to prepare. Your clients need your help now more than ever, but you know next to nothing about how to effectively move your business online. Here's someone who does.

Brad Overstreet has been a trainer for decades. When his gym was unexpectedly forced to close due to permitting issues, he had to go digital. But what began as a short-term fix turned into a thriving business that allows him to live his Perfect Day even better than before.

Here, he shares how he made the switch, how he gets clients, what his sales process looks like and what you can do to adapt to the current situation.

Links:

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Timeline:

1:55 – How Brad lost his gym.

6:48 – Figuring out what clients want.

10:40 – Finding your freedom number.

15:18 – A profile of the ideal online client.

19:08 – What Brad actually sells.

27:51 – Daily deliverables for online clients.

32:07 – The value is in the relationship.

35:47 – An example of daily workflow.

39:37 – How to build a client base and stand out from the competition.

43:51 – Making connections: Stay top of mind with the paperclip method.

52:33 – What to charge for online training.

55:16 – Determining value.

01:02:07 – Choose your clients.