E 151 Online Reputation Secrets By Jennifer Thompson of DrMarketingTips

Jennifer Thompson of DrMarketingTips talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast. Gathering online reviews, responding to negative ones, telehealth considerations, oneliners, type and how to do videos for your site blog and what do you need on your website as a bare minimum. Jennifer Thompson host of DrMarketingTips gives us the secrets. Top Ways to Grow Your Practice Focus on Online Reviews Should the reviews be on just google and facebook? Should you get video testimonials or a headshot and a few sentences? When should we use each? Having a Nice Website is a MUST in 2020. Hear her tidbits to make it most effective. 3 Most Frequented Section of Our Websites. (Have a current picture of the doctors) How do we use reviews to make our doctor office and procedures better? 3 of the Most Common Reasons for Negative Reviews Wait time, billing, and customer service. Your negative reviews will shed light on which you need to remedy. What are some ways to respond to negative comments? Once again, record a video of a patient testimony, transcribe (www.otter.ai) it and put both as a blog post to not only show how good you are but also to get great SEO. Reviews can also be subtle. Think about the last time you recommended a product on social media trying to help someone out. What if when someone asks for the best chiropractor in Louisiana, several raving fans say your name. You have to learn to cultivate and monitor those type of online relationships. How to get your staff to become marketing warriors for your clinic? What is Jennifer’s two cents on one liners? 3 Reasons (and where to go) to Claim Your Doctor Profiles on other sites. Why should you check your NPI address right now Telehealth considerations Telehealth considerations on what to use for video, updates to your website and ways to market it as well as keeping the patient experience great? She unpacks a ton of info on telemedicine in the last 10 minutes of the interview. · Here's a link to the show with the Womply study (including a link to the study).  https://insightmg.com/ep-193-understanding-the-impact-of-online-reviews-on-your-practice/· The telemedicine company Jennifer referred to is https://www.ortholive.com/ . Like she mentioned, it’s pretty cool to get telemed / telehealth help from a surgeon’s perspective. (PS she is doing some type of financial work with this company)· The DrMarketingTips Lab (free for now 04/2020): https://insightmg.com/dmt-lab/ Finally, Jennifer Thompson of insight mg and dr marketing tips has two episodes on telemedicine for us: https://insightmg.com/ep-221-how-to-get-started-on-telemedicine-in-a-hurry/https://insightmg.com/ep-219-how-to-communicate-during-a-health-scare-or-natural-disaster/ DrMarketingTips Podcast and President of Insight Marketing Group since 2006 which specializes in marketing independent doctor groups (800-1000 clients) like orthopedics, ENT, gastroenterologist etc. where patients have a real choice on who to see.Drmarketingtips all over social media and podcast streaming sites Show notes can be found at http://www.adoctorsperspective.net/151 here you can also find links to things mentioned and the full transcript. Full Transcript of the Interview (probably has some grammatical errors). Just Click to expand Unknown Speaker 0:05 Episode 151 Online Reputation secrets we host Dr. Justin Trosclair and today we’re Jennifer Thompson’s perspective. Justin Trosclair 0:14 During 2017 and 18 podcast Awards Nominated hosts and best selling author on Amazon as we get a behind the curtain look at all types of doctor and guest specialties. Let’s hear a doctor’s perspective. Welcome back to the Easter edition of a doctor’s perspective. Today we have a fellow podcaster over 200 episodes called doctor marketing tips. It’s really right up the alley of what I do, except this just marketing tips and she does massive corporations...