Beyond Margins: Build a calmer business with comfortable margins
Business:Entrepreneurship
Is it The Dip or time to pivot with That Seems Important founder Margo Aaron
Are you an entrepreneur who thinks marketing is prosaic, a series of boxes that need to be checked off in a certain order? Are you too scared to break the ceiling with your own brand of personal marketing because it’s not something that you’ve been told to do? Then you should listen to Margo Aaron on today’s podcast, because she is someone you need in your life.
Margo Aaron is the cohost of #HAMYAW and the author behind That Seems Important. She accidentally ended up in marketing and today she talks and writes about how to connect authentically with customers, and how to use ethical marketing to sell better, and more, online.
“People really don't understand marketing, in part because marketers do a really bad job of explaining it. And they very very unethically sell it.”
On today’s podcast:
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