Never Panic: Sales and Marketing Math in the COVID Crisis
Good advertising has always been about tracking data: Try something, track it, revise it, and track it some more. That hasn't changed just because we're in a pandemic. What might change, however, is your ad strategy.
Two-Brain Business is constantly collecting data on what's working and what's not in the microgym world. Here, digital-marketing expert Mateo Lopez shares what he's learned so far about advertising and lead conversion in the time of COVID-19.
Links:
COVID-19 Resources
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call
Contact:
mateo@twobrainbusiness.com
mike@twobrainmedia.com
Timeline:
2:06 – Clicks and conversions during coronavirus.
4:01 – What gyms are selling right now.
5:43 – Priority number one: retaining your current clients.
8:27 – Sell accountability, not programming.
10:27 – Sell to the situation—there’s nothing but time.
12:38 – Kids programs.
16:14 – Lead magnets vs. straight-up sales.
21:29 – Why Zoom classes might not be the answer.
25:26 – What your ad copy and media should look like now.
30:53 – Don’t panic; track your data.
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