How to find financial stability, freedom, and security
On this week’s episode of Becoming Bulletproof, we’re talking about something that can be anxiety inducing for most people, something you might have buried your head in the sand trying to avoid talking about. We are discussing money and how important it is to know what you’re working with and set yourself up for success. My guest this week is someone so infectious and influential, who is the epitome of getting shit done, and is the number one female loan officer in the country—her name is Lizy Hoeffer.
Listen to this week’s episode to break through the fear of finances, hear how Lizy’s tumultuous upbringing shaped her perspective and pursuit of stability, and how to set yourself up for financial health.
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How her upbringing shaped her determination to be financially secure
Lizy and I open this episode digging into her upbringing, how her serial entrepreneurial dad yoyoed finances, how her mother worked two jobs and invested in one crucial thing that was pivotal to her future investments, and how having nothing to eat and no electricity sometimes led to her determination to be financially stable and secure.
She shares the moment she was in college and the event that forced her to make a decision to go home or get through, and the job she found that changed her life forever. She speaks about the moment she took her career into her own hands, how she learned to provide value to people instead of sales, and how she overcame upwards of 50k debt in just three years.
Helping others overcome financial fear and plan for success
Lizy talks about the underlining fear that people have when confronted with finances, and how when she helps them dig in and learn, the anxiety fades. She discusses how she helps people learn how to be confident in sales, and how her coaching program, Overnight Success Guide, has helped people from all industries find success.
In a time where everything is a double click away, Lizy discusses how she helps people plan ahead for their future, get out of debt, and pay off loans to become financially healthy—and how she found financial success for her and her family.
Lizy Hoeffer
Ranked No. 1 female loan officer in the nation for most closed loans (Scotsman Guide, 2018) and as the No. 1 Hispanic loan officer in the nation (NAHREP, 2018), senior Loan Officer Lizy Hoeffer proves every day that "passion changes everything." With over 16 years of mortgage industry experience, Lizy works for Guild Mortgage, a leading independent mortgage banking company. She started as a receptionist in the mortgage industry and has worked her way to become a top 1 percent originator and closed over 980 loans in 2019.
An active, caring participant of her Phoenix, AZ community, Lizy volunteers her time to St. Mary’s Food Bank Alliance and works with homeowners regarding foreclosure prevention. She is also the creator of the White Envelope Project, which is a homeless awareness campaign that gives people the opportunity to help those in need. Lizy is married to her best-friend Skyler and they have three beautiful children, Anabelle, Penelope, and Calvin.
Quotes:
QUOTES:
“Nobody ever gets wealthy off of earned income.” -Lizy 10:43
“I was given a book called ‘The Richest Man in Babylon,’ and that actually was the foundation on how I set up my finances.” -Lizy 12:37
“Learning to live off 70% of my net take home income is the key to [getting out of debt].” -Lizy 13:32
“I never feel like I’m selling anyone anything, so for me, it’s all about how you provide value.” -Lizy 20:01
“I didn’t just get good, I sucked actually a lot...so practicing everyday is super, super important and understanding who you’re calling.” -Lizy 22:11
“Unless you’re their doctor or their mother, don’t ‘check in’ [on a cold call].” -Lizy 25:08
“60% of the people that come in contact with you just want the next step— you don’t have to sell them anything.” -Lizy 28:24
“I think balance is bullsh*t..I think you just manage it...I don’t think I do it well most times if I’m honest.” -Lizy 31:19
“I definitely work too much, and I definitely would say that my kids will probably complain about that in therapy later on...but I’m doing better than I had and they’ll do better than what I gave them.” -Lizy 32:40
“Whatever you are here to do to make the biggest impact in this world to make it better, do it!.” 36:09
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