Using your website to reach your ideal client [REBROADCAST]

We feel like we're updating our websites every other day as we add new services in the face of the COVID-19 pandemic. Since so many of you may be doing the same, we thought we'd rebroadcast our episode all about website creation.

As a private practice IBCLC your website is usually the first contact your prospective clients will have with you and your business. Making your website easy to navigate and quickly get the necessary information is essential for a new and tired parent. In this episode, Leah and Annie share their resources for online scheduling, HIPAA compliance, website design, and more.

“Website - it’s the new business card”

 

In this episode, we will cover:

• How to make an impression - Your website is the first source of contact with
• your clients.
• The importance of mobile compatibility - New moms are tired! Help
• them by making your website navigable during 3AM feedings.
• What do I include on my website? Annie and Leah share tips on what
• you should and shouldn’t include on your website.
• The Final Step - Contact & Booking are the most important parts of
• your website. Annie and Leah talk about how to make this step easy
• and efficient, as well as share resources to get this set up.
• Not sure about the design? - Annie and Leah let you in on some helpful
• design tips, as well as give advice on how to get meaningful photos
• for your site.
• Annie’s Tech Tip: How to keep clients from leaving your website when they click those helpful links
• Leah’s Marketing Tip: How many doulas do you know?

 

 

Links and Resources

• National Women's Law Center
• How to make your website HIPAA Compliant
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

 

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. 

 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music.

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