Nori and Joro's Earth Day pilot announcement!

I’m just one person! What can I do to fight climate change?

 

Yes, the climate crisis is a systems problem. And to solve it, we need governments and corporations to take action. But governments and corporations don’t make changes unless citizens and consumers demand it. So, how can we demonstrate our collective commitment to reduce and reverse our emissions?

 

Sanchali Pal is the Founder and CEO of Joro, an app designed to mobilize climate action. On this bonus episode of Reversing Climate Change, Sanchali joins Ross and Alexsandra to explain how Joro allows users to track their carbon footprint (by way of credit card data) and take collective action to reduce emissions through behavior change, and how Nori and Joro are working together.

 

Sanchali discusses what inspired her to build Joro and how her company plans to make money in the long term. Listen in for insight around the new Nori-Joro pilot launching on Earth Day 2020 and learn how YOU can use the app to be part of the climate solution!

 

Key Takeaways

 

[1:31] The purpose of the Joro app

Allow users to track + improve carbon footprint Join others to make big change, reduce emissions

 

[2:40] Behavior changes that reduce our carbon footprint

Food choices (e.g.: reduce meals with meat) Behavior re: travel or commute  Spending habits

 

[3:43] How Joro uses credit card data to calculate carbon footprint

Track purchases and convert dollars to pounds of CO2 Example: vegetarian spending $100 at Whole Foods

 

[5:35] Why Joro and Nori have formed a partnership

Can’t get to zero emissions without offsets Gives Joro users access to way of reversing emissions 

 

[7:25] What inspired Sanchali to create Joro

Personal frustration with lack of available tools Realize consumer choices inform systems

 

[8:54] How Joro works on the back end 

Categorizes transactions and aligns with user profile Use available data sets to process through ‘carbonator’ Working on brand-level estimates (Starbucks vs. local coffee shop)

 

[14:00] The Nori-Joro pilot program

Releasing NRTs for Joro users on Earth Day Option to use soil sequestration to reduce footprint

 

[15:14] How Joro plans to make money in the long term

Corporate engagement strategies for emissions reduction Brand partnerships on behavior change challenges

 

[16:43] Consumer-level vs. corporate behavior change

Companies won’t change without consumer demand Need better tool to demonstrate collective action

 

Connect with Ross & Alexsandra

 

Nori

Nori on Patreon

Nori on Facebook 

Nori on Twitter

Nori on Medium

Nori on YouTube

Nori on GitHub

Nori Newsletter

Email hello@nori.com

Nori White Paper

Subscribe on iTunes

Carbon Removal Newsroom

 

Resources

 

Joro

Joro on Facebook

Joro on Instagram

Joro on Twitter

Berkley’s CoolClimate Calculator

ICAO Carbon Emissions Calculator

Plaid

Food, Inc.