AdSense (Display Ads) vs. Affiliate Marketing - What's Best for Monetization?

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Show Notes:

When I started niche sites online...

• I listened to the wrong advice
• Many bloggers (in the “how to blog” space) said “AdSense is NOT worth it.
• I failed to realize there’s a huge difference between “B2B” and “B2C” sites.
• Fortunately, I eventually saw the light.

My Results from Niche Sites for March 2020

Ads

• $36,680
• 81%

Affiliate Marketing

• $8,868
• 19%

Note: Does not include    Fat Stacks revenue

Ads vs. Affiliate Marketing

Overall, I prefer display ads over affiliate marketing.  However, each have their pros and cons.

Exceptions
=> B2B sites (ex. Fatstacksblog.com)
=> Lead gen sites
=> Cost per action sites: ex. Credit card promotions
=> Others?

Can you do both?
=> Yes, both is a very a good monetization strategy.
=> I do both on most sites.
=> I focus on display ads, but when appropriate, include affiliate links.
=> Long term: build up domain authority to make ranking buyer intent easier.

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