Small Business Survival During Covid-19

Entrepreneurs and small business owners are generally focused on growing a profitable business. However, during times of crisis, our focus has to pivot to the survival of our small business.  Forget business growth; survival is the name of the game.

My guest today is my Australian friend, Alison Vidotto. Alison knows a lot about small business survival during times of crisis having experienced this several times herself during her career. Alison and her husband have 2 businesses.  Listen in as she tells you how she managed to save her business when things looked like they might lose everything.

Alison is the CEO of Vidotto Group & Push Training.   She is a business mentor and strategist, a professional speaker, and a published author.  Alison is also the founder of the Australian Children of Vietnam and the mother of six.

 

Show Notes

How Alison went from education to the CEO of her business Successfully leading her companies through multiple national disasters What she has to say about small business survival especially for those experiencing a crisis for the first time The Stockdale Paradox Tips for time management when you have lost your focus, and you are working from home rather than an office Why you should continue marketing during this crisis, and what will happen if you don’t Actionable tips for surviving this crisis How people can stay motivated when they are worried about the future Doing the “hard stuff” even when you don’t want to How setting out to help one person became the Australian Charity for the Children of Vietnam

Final advice for small business survival during Covid-19 or any other crisis

 

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