USB CEO Polly Ruhland

This week’s Open Mic guest is Polly Ruhland, CEO of the United Soybean Board. Soybean farmers have been hit hard by lost global market share and increased competition from crops in the Southern Hemisphere. Now, the weight of the COVID-19 pandemic is pushing the outlook for many farmers further into red ink for 2020. Ruhland says the soybean checkoff is on task and identifying areas of economic growth for nearly every aspect of the soybean industry; asphalt, motor oil and even shoe soles show tremendous growth potential for the “magic bean.”