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Pricing für Trainer: Der Preis ist heiß

2009-03-20

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Kaum ein Thema bereitet selbstständigen Trainern mehr Kopfzerbrechen als die Preisgestaltung: Welchen Tagessatz darf ich berechnen, wann verkaufe ich mich unter Wert? Dabei gibt es ein ungeschriebenes Branchengesetz, mit dem sich der Marktwert eines jeden Angebotes recht genau beziffern lässt.