The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 121: How to take your patient-producing, in-person workshops completely online—with Alex & Will from Healthy Funnel
Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use online workshops to quickly acquire loads of new patients… BOTH telehealth patients AND in-clinic patients.
Thanks to COVID19, I had to temporarily convert my own physiotherapy practice to 100% telehealth visits, and we lost about 50% of our business virtually overnight. The fact we were able to retain and convert 50% of our manual therapy patients into telehealth patients was actually pretty good, but it was still a big hit. So I suddenly needed to find a way to reach a new pool of people who would be interested in telehealth services.
Necessity being the mother of invention, I was able to crack the code on how to attract new business like a magnet using online workshops! And this is something I believe anyone can learn to do so they’ll have their first patient-generating webinar launched in a week.
In this podcast episode, we walk through all the modules of my new course—the Online Patient Attraction System—and in doing so, you actually get the blueprint and every step of what you’d need to do to start (re)building your practice using webinars. You’ll learn exactly what’s included and how you can get your first high-converting workshop launched in days.
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