If you were given an offer of $200,000 dollars to pack your life up and move to the USA to kickstart your business.. would you?
Well that's the reality of today's guest. She packed up her life within 48 hours and committed everything, today we're jetting across to Los Angeles to chat with Veronica Fil the founder of Grounded Foods. Grounded are a plant based 'cheese business', Veronica is an economist who had a F&B marketing agency in Australia, her husband is a fine dining chef.
Veronica knew 'plant based was not just a trend. She knows that there will always be consumers looking for 'free from' products and it's their mix of skillset that opened the opportunity. As dark as it may sound, Veronica realises the economic opportunity in this sector & is here to make money, while catering to what consumers are demanding. Her story is incredibly unique; facing death constantly with an auto-immune condition, Veronica see's business success as her ticket to better medical treatment.
Thanks for your support, please reach out with any questions via our instagram @HumansofAgriculture_ or Facebook (@humansofagricultureofficial_).
Veronica can be found @Grounded_foods
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evokeAG 2025 Groundbreaker Program - Applications open
- Formerly known as the evokeAG. Future Young Leaders program, the evokeAG. Groundbreakers program has been renamed to better reflect the innovative and impactful leadership of its participants.
- The 2025 program will empower five emerging leaders in agrifood and related industries, guiding them to present their innovations at the evokeAG. 2025 event in Brisbane.
- Participants receive mentoring and a post-event bursary, supporting their goals to enhance rural communities and advance Australian agriculture.
- Applications are open till Monday, 2 September 2024 to apply visit evokeag.com