49: What small businesses should be doing to protect their content with LegalPreneur Andrea Sager

How to protect your business and intellectual property

This week’s guest offers some powerful wisdom, knowledge, personality and business gold. Andrea Sager is a small business attorney and on this week’s episode we discuss all the non-negotiables for all you entrepreneurs and business owners out there. If there is one episode you won’t want to miss, it’s this one—pull out a pad of paper and start taking notes cause the amount of legal knowledge Andrea shares is invaluable to protecting you and your content.

Listen to this week’s episode to learn what it means to truly own and protect the content you put out, what infringement looks like and how you may be doing it accidentally, and what you can do moving forward to protect yourself and your business.

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Resourceful and driven

We start this episode by discussing Andrea’s childhood, how her free time was consumed by sports, and how she eventually recognized softball was no longer serving her and turned away from a scholarship. She describes her drive to find a way into college, how she turned to bowling to get her through, and the journey it took to get to law school and beyond.

Protecting the small businesses that she’s passionate about

Andrea describes the moment she was hired by her dream firm, and the moment she knew she needed to quit. She discusses how she wanted to help small businesses get intellectual protection and help they needed, and how she started her own business in order to help do so. We chat all things trademark and copyright, the difference between the two, and how she can help set up both for you and your business.

Andrea outlines the different services her legal firm provides, how they provide templates and advice, as well as infringement services, and protection for all intellectual property.

Andrea Sager

Andrea Sager is a small business attorney shaking up the legal industry! Andrea has a legal membership that provides all-access to her firm for small businesses, which also provides a GUARANTEED 24-hour response rate. After less than a year at a large law firm working with large businesses, Andrea realized her true passion was helping small businesses embrace and protect their business and intellectual property. With just over a year having her own firm, Andrea has become the go-to attorney for entrepreneurs, protecting everything from their brand names to their courses and blog posts.

Quotes:
“Honoring that ‘gut call’ for you is something that is so powerful.” 15:29
“There’s something so beautiful about somebody that is passionate about where they want to go and the mark they want to make on this world.” 15:50
“The best time to begin working with an attorney is before you’ve even launched your business.” 27:55
I remember something just hit me, oh shit how am I going to get to college? 5:50 -andrea
I got a rude awakening but they were the best team in the country. 7:05 -andrea
I was bowling with the best team in the country. 7:15 - andrea
I'm sitting there the first week at my desk, im just watching these old white males walk by in their 3 piece suits and something in my head clicks and then it’s like, they have been in this office every single day for the last 40 years old their life and I just remember thinking that is not what I want to be doing. 9:00 - andrea
Look I’m working at home in my pajamas with my dog you’re not paying for a fancy office, you’re just paying me to get the job done for you. 18:15 - andrea
It felt so amazing not to have to rely on an employer 19:05 - andrea
It was a struggle getting our stuff back together after the miscarriage because that really hurt 19:25 - andrea
I honestly don't think we felt better until we were pregnant again 20:25 - andrea
Quite frankly a lot of it has to do with me being lazy and not wanting to keep track of my time 22:55 - andrea
I didn’t want to nickel and dime for a question here and there but at the same time those questions add up so ultimately the membership came about because of the experience I was going through with clients 23:20 - andrea
Most of the time people just need a template and we know what needs to be there in order for our client to be protected 27:30 - andrea
Trademarks are your branding so anything that identifies your brand. The big three are your business name, your logo, and your slogan. 28:55 - andrea
typically any of the content you’re producing is protected with the copyright 29:35 - andrea
A lot of people will just copy and paste captions and they don’t understand that is copyright infringement 30:00 - andrea
#1 photos, do not use a photo from pinterest or google. That is copyright infringement. Like i said it doesn’t matter if you give credit. And # 2 not doing your research when choosing your business name, anything that can be trademarked. 38:25 - andrea