Should You Get into Digital Marketing in 2020 w/ Imraan Moh

Imraan Moh from Moholla joins me for an episode to talk about his journey into digital marketing and social media marketing. We talk about how he transitioned from an engineer to marketing roles and then started his company called Moholla, and what that whole journey has been like, how influencer marketing works, should anyone start an SMMA in 2020, and more on this episode of BITS Cast. Here's the questions I've asked him with timestamps: 1:30 - How Imraan transitioned from a Mechanical Engineer to starting a Digital Marketing agency 8:58 - What is Influencer Marketing? 13:05 - TikTok Influencers 15:15 - How Influencer Marketing works for TikTok? 18:29 - How Online Digital Marketing Courses a scam? 20:50 - Should Anyone start a Social Media Marketing Agency in 2020? 26:27 - How to get started in Digital Marketing? 28:47 - How Has Linkedin helped you in your career? 31:00 - Common Mistakes people make on Linekdin? 34:25 - Will automation kill digital marketers? 38:30 - What is the Future of Digital Marketing?

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