Ep. #03 | Fundamental E-Commerce Marketing Tips with Gilbert Kumpukwe
South Africa had a GDP growth of roughly 0.4% in 2019; however, with an inflation rate of around 4%, it technically means our growth is going backwards. However, the good news is that the eCommerce market is one of our faster-growing markets which brings new opportunities for small to medium-sized business owners. The eCommerce market is predicted to hit $3,840 billion (R55 billion) in revenue at the end of 2020. That's approx. 15% growth from 2019! Currently, the eCommerce market in SA has user penetration of 52%, which means that 52% of the South African population spent money online in 2019. If you are an eCommerce business owner, then this episode of the Version Eight Marketing Podcast is for you!
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