Ep. #01 | How to Attract More Customers Using Storytelling with Charles Hsuan
Let's be honest, it's ten times easier to remember a good story than it is a history lesson. However, ever wondered why that is? It's simple. Human beings are designed to process stories. And this is a true story! No pun intended! Stories go all the way back to the very beginnings of humanity, enjoying stories are just a part of what makes us human. When it comes to business, ever wondered what could happen if you could tap into this powerful element when it comes to your marketing, instead of always asking for the sale like everyone else? Let us tell you what will happen! You will attract more customers without having to spend more on your marketing! Period! You see, if a story is done well, our brains end up engaging in the creative process. Think about how difficult it is to only watch one episode of Game of Thrones when you have the whole boxset ready to be binged. A good story becomes an addiction, and you can use this to your advantage when it comes to your advertising. Charles, “The Storyteller” Hsuan, visited Version Eight at the office and we had the privilege to extract some powerful storytelling tips from the master.
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