Made in China Podcast: International Business | Crowdfunding | Entrepreneurship
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EP 155 - Nalin Chuapetcharasopon on Crowdfunding, Solving Cool Problems, and Launching Cool Ideas
Episode Notes:
- The lifestyle of an Entrepreneur, solving cool problems, and meeting new people
- How to get started, looking at other models, failures until finding something right
- Crowdfunding as a start of the Marketing Phase of a product, changes in Crowdfunding
- Importance of focusing on Traffic, channels where to reach an audience
- The process of building and then working with their own team, growing it and being remote
- Crush Crowdfunding building a test-heavy marketing phase, crowdfunding on Indiegogo and Kickstarter
- Marketing Budget on Ad Spend, Multimedia, Landing Page to start a campaign
- Connecting People with the network you have to launch a project/product
- Marketing is Attention, spending a cost effective strategy for organic leads, speeding up lead-generation process
- Advantages and disadvantages of Influencer Marketing
- Entrepreneurs should work to build credibility and trust ahead of launching your product
- Addressing fears and frustrations of prospects, converting your audience to backers of you project
- Breaking even is a best scenario in Crowdfunding, maximize number of users and activate to upsell and cross-sell
- Choosing the right Crowdfunding platform for your product
- Crowdfunding climate during the Covid-19 Pandemic, this is the best moment to be an Entrepreneur
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