CC056: Chetan Parekh of P&G Ventures // identifying and developing the next generation of billion-dollar brands

Interview begins: 6:08 Debrief begins: 42:55 Today our guest is Chetan Parekh. Chetan is the Senior Brand Director & Innovation Portfolio Leader at P&G Ventures. He leads a multi-disciplinary team in charge of creating new businesses and building partnerships to serve the aging consumer and their caregiving ecosystem. His portfolio focuses on building brands behind innovative technologies and business models to shape the rapidly emerging at-home aging space. In this episode, we’re talking about the Startup Studio within Procter & Gamble Ventures. Chetan has been on the leadership team at P&G Ventures for years now, charged with building new verticals in the next billion-dollar brands for Procter & Gamble. Procter & Gamble Ventures focuses on creating these new brands and businesses that improve how people care for their families, clean their homes, and elevate their well being. They put out some of their focus areas for new consumer brands. And they’re focused on chronic conditions, sleep, nontoxic home and garden, women’s wellness, personal performance, active aging, male wellness, and menopause. Key points: - Working for a large CPG company (7:52) - What is means to be a sustainable brand? (14:00) - P&G Ventures studio model (15:15) - Caregiving ecosystem (21:55) - Consume Products context (24:56) - How they measure progress? (34:15) - Keeping up with fast-paced consumers (38:19) Learn more about Procter & Gamble Ventures Startup Studio: https://pgventuresstudio.com/ Follow Chetan Parekh on Linkedin: https://www.linkedin.com/in/chetan-parekh/ Follow upside on Twitter: https://twitter.com/upsidefm --- Upside classifieds Want to share information about your company, or an opportunity with the upside audience? Book a classified advertisement and your advertisement will be read in an upcoming episode of the show. Classified ads are priced at $100, and are: - read by Jay and/or Eric on upside - linked from the show notes - linked from this website, upside.fm