The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 125: How to improve your email deliverability and get better ROI on email marketing—with Prajanay Paul
In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s likely a whole lot of your carefully written emails are never seen by anyone.
Remember, every message that goes missing is a potential lost sale! So while this is probably not your favorite topic, the tips and tools Paul shares make it so simple to solve email deliverability problems that you simply cannot afford to continue letting your messages get swallowed by spam and promotions filters.
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