Tropical MBA: Entrepreneurship & Founder Lifestyle
Business:Entrepreneurship
It started with an innocuous-looking image of a yellow aeroplane and ended with a number of threatening letters from a law firm on behalf of the travel site Expedia.
In today’s episode, we bring you the denouement of the story of why we decided to remove ‘that plane’ from our branding.
And, to find out whether we really needed to do it, we’ve invited back our good friend and Intellectual Property (IP) attorney Sarah Kornblet Waldbuesser from Destination Legal.
You'll also hear Sarah's thoughts on the best way to protect your brand or logo, how to differentiate between "trademark scams" and what should be taken seriously, and a whole lot more.
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