Paxton Gray, CEO of 9th Floor on Attaining & Retaining Top Talent and How You Can Optimise Your Conversion on Digital Marketing Campaigns (with some effective data analaysis)
Paxton Gray is the CEO of 97th Floor, an award-winning software and digital marketing agency, with clients such as Discover, Celebrity Cruises and Salesforce.
Paxton joins Gavin today to discuss his incredible business journey, and to give his invaluable insights into how best to attract, recruit and make the most of new talent, as well as the best ways in which you can optimise conversions on digital marketing campaigns using effective data analysis.
Sign Up Here: https://bit.ly/biz-pod
KEY TAKEAWAYS
BEST MOMENTS
'The main goal was always “How do we provide the most value to our clients?”'
‘Everyone is intrinsically incentivised to find more efficient and better ways of doing things'
‘Good talent begets good talent'
'The marketing team don't work for your business - they work for your customers and clients'
VALUABLE RESOURCES
The Business Mastermind Podcast
Paxton Gray LinkedIn - https://www.linkedin.com/in/paxtongray/
97th Floor - https://www.97thfloor.com
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
Gavin Preston Website
Gavin Preston LinkedIn
Gavin Preston YouTube
Gavin Preston Facebook
Gavin Preston Twitter
Hosted on Acast. See acast.com/privacy for more information.
Create your
podcast in
minutes
It is Free