Building online communities is one of the most effective things now days to help build a successful business. People like to be in groups and clubs who share the same interests. In this episode Rob explains the importance of staying of new opportunities with the ever evolving technology. He also covers why building communities is a great way of selling.
KEY TAKEAWAYS
You could have all of your target market, audience and potential JV partners in one community that you’re the leader of.
Often when you’re selling it’s one to one however if your build a community you can sell to a large group of people who are already interested in what you’re selling.
Having a community can also mean that there’s less pressure on you as the owner to provide all of the content, do all of the admin, do the prospecting and lead generation because other people can do this.
Getting likeminded people together is very special because it’s so powerful. It can be a movement and revolution provided you have a clear set of guidelines and rules that everyone must follow.
You serve to sell rather than sell to sell when you have a community which Rob prefers as there’s less friction when selling.
Email marketing has got a lot less popular, and with all of the new GDPR rules, a lot harder. So if you have a community then you’ve got something that is a lot warmer where you can communicate to people.
The ever evolving technology and platforms means that you have a new fresh opportunity to be the first of something. You can use multiple platforms to create your community too.
BEST MOMENTS
‘The a Facebook group for everything’
‘Many are greater than the one’.
‘Marketing has changed’
‘It’s important to dance with the times.’
VALUABLE RESOURCES
https://robmoore.com/
bit.ly/Robsupporter
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
ABOUT THE GUEST
Host of the Lead with Levity podcast for progressive business leaders on the forefront of employee experience and workplace culture, Dr Heather Walker. Heather’s goal is to shine a light on the power of levity at work through interviews, case studies, and new research.
www.leadwithlevity.com
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