Kieran Richardson and Steven Sulley: Interview on the love of cars and watches
High-end watches, art and cars can be a great investment, that can withstand any recession. In this episode, Rob talks with Steven Sulley, and former professional footballer Kieran Richardson about their shared love for all things art, cars and watches. They talk through about how to get into each market, what to look for when investing your cash and how it's all about passion. If you’re thinking of investing in assets to gain a return or you just love watches this is the episode for you.
Key Takeaways
How did you get into podcasts, Steven? I’d done the progressive property podcast training and thought I’d done a lot of public speaking anyway, so I’d enjoy it. It gives you validation to your brand. The trickle effect means I get to meet people, and it hopefully helps my business. Kieran talks through his motivation from talking with his friends on WhatsApp to start his own podcast. Some of the best podcasts are those that are just conversations.
In the football world, did you feel the media sometimes misrepresented you, Kieran? Definitely sometimes, and it’s not always true but the public read it and think its true. Now, footballers have their own social media and can control it better. If you are on a podcast you can reach millions of people without editing.
We all have an interest in watches? You know if you have a Patec then there are certain things you know about that person. Kieran stated he had been collecting watches for seventeen years for the love of them. I buy them for the look rather than their function. I fell into selling watches to people and making people face smile. I love it. The moment someone has a watch that you recognise the conversation can start from there.
We are all making a statement of who we are. So we try and meet other people who are into the same things as we are and can have a conversation with others. Just from a watch, you learn so much about someone. You can have a free watch because it goes up in value. Buy it for x amount and sell it for more. You can make money on them if you buy at the right time and the right brand.
If you want to get into watches, what would you do? Kieran stated Rolexes are a solid investment. Rolex Daytona can really increase in their price over time. Paul Newmans, Paul Newman was worth 17 million, and it wasn’t even in good condition. You need to find someone credible, who can open up the watch and check its authenticity. Get a service receipt so you have clarification that it’s real. The value goes down without box and papers. You have to be passionate about it, so you can track the market.
My money came from football? I’m lucky enough to buy watches through football. Sometimes you have to graft, so then you can do what you want to do. My father and my mom throughout my life they have owned several businesses and I’ve seen that through my family. I’ve always been into business. Footballers don’t know what to do often when they retire and the PFA don’t really do anything to support you.
Once you start making a decent amount of money you stop thinking about the future. Kieran is not officially retired but if I got fit I could play in the Premier League. I have two young children and don’t want to go around the world. Some footballers still want to play until they were 40. I got to retire on my own terms.
What’s your favourite modern car? Aventador, or F40, and F50. Aventador took Lamborghini to another level that looked more futuristic. Audi is helping in the building of it, so it is a tight car. We love both Ferrari and Lamborghini, especially vintage Ferrari. Some of these cars are built for the track
Why do you think higher-end cars have gone up in value, and then dropped more recently? No one really knows cars have definitely dropped. Things go up and down all the time. Great cars will always come back around.
If you wanted to buy a car? Limited production, and getting the right brand. Some Mercedes lose value straight off the lot. Definitely, buy the right brands. A car that they don’t make any more for example. Cars have got a service history. Paying someone who has the experience to check over the car is essential.
What about art, what things to do you look for? You have to be an expert in a specific strategy in the market. As far as investment is concerned to ask three questions: is the artist backed by a museum, gallery/agency and an art dealer? If it’s yes to all three, then you’re probably on for a winner. We deal in contemporary street art. These paintings are going for hundreds of a million.
How do you get into painting? You have originals, which is about quality. The shadow head would be around 40-50K. From canvas to paper goes down in value. The limited editions, copies are going for 100’s of thousands. It’s all about supply and demand, 100 is not a lot of copies from one artist. Some people buy the copies and have the real one in storage.
What is your motivation for buying art? That’s the most important question when I speak to my clients. There is a different purchase if it’s a pure investment, or if it’s a decoration or if it fits into their portfolio. If you don’t have the courage to spend tens of thousands a good limited edition is a solid place to start. Some people like to go big, it depends on your appetite for risk.
Best Moments
‘Some of the best podcasts are just two people having a conversation.’
‘Podcasts allow you to reach millions of people without editing.’
‘The first thing I look at when I meet someone is their watch.’
‘Watches are like art, it’s all about the education.’
‘Your buying into something more than tells the time, the heritage, history and intimate.’
‘A watch is a statement of who you are.’
‘I don’t want to lose my money.’
‘I like to use them, get into them and drive them and wear my watches.’
‘Especially with vintage, people like the history.’
‘There is more doubt if you are buying a watch without box and papers can be seen as not credible.’
‘Rolex and all these brands put up their price every year.’
‘The best investment is the one that you are really into.’
‘You got to enjoy what you do.’
‘Not everyone has that guidance to buy this and invest in this.’
‘The best time to plan for future is when it’s going well.’
‘Treat your contract like it was your last contract.’
‘You have got to get yourself educated.’
‘It’s almost about the correct numbers and brands.’
‘History repeats themselves.’
‘The big growth with artists after their death is after five years.’
‘Build up slowly, let it grow.’
‘Depends on your appetite for risk.’
‘There is no correlation between different investment assets.’
‘If you can be disciplined, and hold.’
Valuable Resources
Steven Sully Podcast- https://itunes.apple.com/gb/podcast/the-steven-sulley-study-podcast/id1434828547?mt=2 -
Woodbury House Art
https://www.woodburyhouseart.com/
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything.”
CONTACT METHOD
Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn - https://uk.linkedin.com/in/robmoore1979
YouTube - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q
ABOUT THE GUEST
The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life. My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful.
CONTACT METHOD
http://www.instagram.com/sulley.steven 

ABOUT THE GUEST
Kieran Edward Richardson (born 21 October 1984) is an English professional footballer who is currently a free agent. He plays as a winger but has proven to be versatile, having also played as a left back and a central midfielder.
Richardson began his career as a trainee at West Ham United, going on to have extended spells at Manchester United, Sunderland, Fulham, Aston Villa and Cardiff City. He has been capped eight times for England, scoring twice.
Now retired from professional football. Kieran now follows his passion for selling and collecting specific high-end watches. Ex-footballer turned businessman and entrepreneur.
CONTACT METHOD
Broadwalk Watches Ltd
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