Melissa Obeid, founder of sustainable luxury beauty brand La Fervance, joins me to discuss brand values, the supply chain, and the last mile. We cover:
- What sustainability means for a brand
- COSMOS certification
- Building sustainability into a brand’s DNA
- Packaging - including minimisation of plastic usage
- Minimising the carbon footprint in the supply chain
- Quality
- What happens to packaging after the consumer has used the product
- Refillable packaging
- Choosing the right logistics and delivery partners
- Carbon neutral delivery and green delivery options
- Growth in direct-to-consumer e-commerce
- Unboxing and its environmental consequences
- Size of parcels (with packaging) and the impact on the number of parcels that can fit in a delivery vehicle