Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.

Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.

Links mentioned in the show:

Maximizing LinkedIn for Business Free Ebook: https://nealschaffer.com/maximizing-linkedin-for-business

Neal Schaffer on Instagram: https://instagram.com/nealschaffer

Global Results Communications: https://www.globalresultspr.com/

Episodes mentioned in or related to this one:

145: Free PR: How to Leverage the Media to Amplify Your Brand Exposure and Increase Credibility without Spending Money [Adrian Salamunovic Interview]

Reference Links for Neal Schaffer

My Website: https://nealschaffer.com/

Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview