Episode 27: Sandeep Singh Kohli, VP, Marketing at Kong, on hosting global online events with 50% attendance rate

Power Quote: "Good is the enemy of great." - Jim Collins

Personal Story and Lessons: Sandeep and his team had to quickly pivot and host one of their flagship global events with attendees from more than 75 countries. Key learning - ensure same brand experience for your virtual audience, tools for analytics and security, virtual speaker room for good speaker experience. Empathize with your sales teams who are evolving how they build relationships with buyers and dealing with non-strong intent leads taking longer to close.

Closing Takeaway: When one of your initiatives succeed, don't just celebrate the success. Peel the onion, dig deep down and get to the essence of the tactics and the context that led to the success.

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