The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 128: Podcasting for cash-based PT patients and referral sources—with Dr. Karen Litzy
Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I’d encourage everyone to consider such creative methods to attract interest from patients outside your local area.
In this interview, Karen shares exactly how she uses podcasts to attract both new patients and referral sources, while establishing herself as an expert in the field.
This “highlight” is from a full episode on what’s working for a wildly successful concierge PT practice.
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